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    <title>bencoffman.com/blog - readings</title>
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    <copyright>Ben Coffman</copyright>
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      <dc:creator>Ben Coffman</dc:creator>
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        <br />
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        <br />
I'm done! After a summer of surprises, swings, and roadblocks I finally finished this
book, a few months behind schedule, but it's done. The last objective-C book I read
was by the de facto in Mac OS X development <a href="http://www.bignerdranch.com/">Mr.
Hillegass</a>, (<a href="http://bencoffman.com/blog/2010/04/14/CocoaProgrammingForMacOSXObjectiveC.aspx">my
post</a>) I embarked on the journey of reading a book on iPhone development with <i>the
man</i> in iPhone teaching <a href="http://iphonedevelopment.blogspot.com/">Jeff LaMarche</a>.
Jeff is every bit as good at breaking down complex topics and making them seem easy
as my .Net home skillet <a href="http://www.hanselman.com/blog/">Scott Hanselman</a>.
In short these dudes are just smart, but they'll never tell you that and they write
some good books.<br /><br />
This book is an easy read and provides hands on examples on how to use many of the
tools provided with the iPhone SDK 3. The book is spot on with it's examples, but
I'm betting new Objective-C users might have trouble following along when  xCode
4 comes out. xCode 4 is quite a bit different graphically than 3 and may render the
step by step instructions in this book out of date.<br /><br />
Overall if you are into programming on the iPhone, this is a great book to start,
given you have a base working knowledge of Objective-C and an advanced understanding
of programming in general.<br /><br />
  
<br /><p></p><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=d3c31a47-2190-4c00-a3eb-f7febfa398aa" /></body>
      <title>Beginning iPhone 3 Development Exploring the iPhone SDK</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,d3c31a47-2190-4c00-a3eb-f7febfa398aa.aspx</guid>
      <link>http://bencoffman.com/blog/2010/09/04/BeginningIPhone3DevelopmentExploringTheIPhoneSDK.aspx</link>
      <pubDate>Sat, 04 Sep 2010 21:29:55 GMT</pubDate>
      <description>&lt;img src="http://bencoffman.com/blog/content/binary/Screen%20shot%202010-09-04%20at%204.28.38%20PM.png" border="0"&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
I'm done! After a summer of surprises, swings, and roadblocks I finally finished this
book, a few months behind schedule, but it's done. The last objective-C book I read
was by the de facto in Mac OS X development &lt;a href="http://www.bignerdranch.com/"&gt;Mr.
Hillegass&lt;/a&gt;, (&lt;a href="http://bencoffman.com/blog/2010/04/14/CocoaProgrammingForMacOSXObjectiveC.aspx"&gt;my
post&lt;/a&gt;) I embarked on the journey of reading a book on iPhone development with &lt;i&gt;the
man&lt;/i&gt; in iPhone teaching &lt;a href="http://iphonedevelopment.blogspot.com/"&gt;Jeff LaMarche&lt;/a&gt;.
Jeff is every bit as good at breaking down complex topics and making them seem easy
as my .Net home skillet &lt;a href="http://www.hanselman.com/blog/"&gt;Scott Hanselman&lt;/a&gt;.
In short these dudes are just smart, but they'll never tell you that and they write
some good books.&lt;br&gt;
&lt;br&gt;
This book is an easy read and provides hands on examples on how to use many of the
tools provided with the iPhone SDK 3. The book is spot on with it's examples, but
I'm betting new Objective-C users might have trouble following along when&amp;nbsp; xCode
4 comes out. xCode 4 is quite a bit different graphically than 3 and may render the
step by step instructions in this book out of date.&lt;br&gt;
&lt;br&gt;
Overall if you are into programming on the iPhone, this is a great book to start,
given you have a base working knowledge of Objective-C and an advanced understanding
of programming in general.&lt;br&gt;
&lt;br&gt;
&amp;nbsp; 
&lt;br&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=d3c31a47-2190-4c00-a3eb-f7febfa398aa" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,d3c31a47-2190-4c00-a3eb-f7febfa398aa.aspx</comments>
      <category>iphone</category>
      <category>iPhone</category>
      <category>Objective C</category>
      <category>readings</category>
      <category>xCode</category>
    </item>
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      <trackback:ping>http://bencoffman.com/blog/Trackback.aspx?guid=72b6a8b0-94c4-4d60-a737-9538502ab645</trackback:ping>
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      <dc:creator>Ben Coffman</dc:creator>
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        <img src="http://bencoffman.com/blog/content/binary/Screen%20shot%202010-04-13%20at%209.56.36%20PM.png" style="float: left; height: 265px; margin-left: 0px; margin-right: 1em; width: 202px;" />
        <div>I'll keep this post short. I read this book to prepare myself for iPhone development
and give me a deeper understanding of Objective C. This book is probably the best
book to start learning Cocoa Programming currently on the market. It gives chapter
by chapter examples with exercises to follow along with. The only shortcoming of the
book is that it's a bit dated to what the current xCode version is. A few of the examples
might take the novice for a spin <i>(which means it took me for a spin, sometimes
a quite frustrating spin)</i> because the step by step instructions are not exactly
correct due to the fact some of the menu items have changed or been rearranged. Outside
of a few minor issues, like the one I mentioned earlier, it's a pretty fun book and
I would recommend it to other <b>experienced </b>programmers. Hopefully Mr. Hillegass
will come out with a newer version.
</div>
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
        <br />
Things covered in the book 
<br /><br /><div><i>Memory Management</i></div><div><i>Target/Actions</i></div><div><i>Helper Objects</i></div><div><i>Key-Value Coding; Key-Value Observing</i></div><div><i>NSArrayController</i></div><div><i>NSUndoManager</i></div><div><i>Archiving</i></div><div><i>Basic Core Data</i></div><div><i>Nib Files and NSWindowController</i></div><div><i>User Defaults</i></div><div><i>Using Notifications</i></div><div><i>Using Alert Panels</i></div><div><i>Localization</i></div><br /><div>The list keeps going, it really covers all you need to know for having a strong
hold on the basics.
</div><br /><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=72b6a8b0-94c4-4d60-a737-9538502ab645" /></body>
      <title>Cocoa Programming For Mac OS X -- Objective C</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,72b6a8b0-94c4-4d60-a737-9538502ab645.aspx</guid>
      <link>http://bencoffman.com/blog/2010/04/14/CocoaProgrammingForMacOSXObjectiveC.aspx</link>
      <pubDate>Wed, 14 Apr 2010 03:10:59 GMT</pubDate>
      <description>&lt;br&gt;
&lt;img src="http://bencoffman.com/blog/content/binary/Screen%20shot%202010-04-13%20at%209.56.36%20PM.png" style="float: left; height: 265px; margin-left: 0px; margin-right: 1em; width: 202px;"&gt;
&lt;div&gt;I'll keep this post short. I read this book to prepare myself for iPhone development
and give me a deeper understanding of Objective C. This book is probably the best
book to start learning Cocoa Programming currently on the market. It gives chapter
by chapter examples with exercises to follow along with. The only shortcoming of the
book is that it's a bit dated to what the current xCode version is. A few of the examples
might take the novice for a spin &lt;i&gt;(which means it took me for a spin, sometimes
a quite frustrating spin)&lt;/i&gt; because the step by step instructions are not exactly
correct due to the fact some of the menu items have changed or been rearranged. Outside
of a few minor issues, like the one I mentioned earlier, it's a pretty fun book and
I would recommend it to other &lt;b&gt;experienced &lt;/b&gt;programmers. Hopefully Mr. Hillegass
will come out with a newer version.
&lt;/div&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Things covered in the book 
&lt;br&gt;
&lt;br&gt;
&lt;div&gt;&lt;i&gt;Memory Management&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Target/Actions&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Helper Objects&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Key-Value Coding; Key-Value Observing&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;NSArrayController&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;NSUndoManager&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Archiving&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Basic Core Data&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Nib Files and NSWindowController&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;User Defaults&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Using Notifications&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Using Alert Panels&lt;/i&gt;
&lt;/div&gt;
&lt;div&gt;&lt;i&gt;Localization&lt;/i&gt;
&lt;/div&gt;
&lt;br&gt;
&lt;div&gt;The list keeps going, it really covers all you need to know for having a strong
hold on the basics.
&lt;/div&gt;
&lt;br&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=72b6a8b0-94c4-4d60-a737-9538502ab645" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,72b6a8b0-94c4-4d60-a737-9538502ab645.aspx</comments>
      <category>Mac OS X</category>
      <category>Objective C</category>
      <category>readings</category>
      <category>xCode</category>
    </item>
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      <trackback:ping>http://bencoffman.com/blog/Trackback.aspx?guid=31f3d7d9-1709-45f8-ac68-ec97531e4230</trackback:ping>
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      <dc:creator>Ben Coffman</dc:creator>
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        <br />
        <img id="jt1l" src="http://bencoffman.com/blog/content/binary/ScreenShot0011.jpg" style="float: left; height: 251.288px; margin-left: 0pt; margin-right: 1em; width: 160px;" />I
love David Sedaris (translation, my reviews are very biased). I've heard he is ridiculously
funny when he does readings, but I've never had the chance to see him.  In the
second book I read of his, <i>Naked</i>, he provides the reader with insights to his
childhood through teenage years as perceived by his funny, tainted, and feminine perspective.
What made the book a funny read was picturing a little, unknowingly gay 10 year old
thinking and saying what I was reading. 
<br /><br />
Here is a brief snip-it of David at home after a day at school where he watched the
drama teacher act as a mime:<br /><br /><div style="margin-left: 80px;"><i>"I went home and demonstrated the invisible wall
for my two-year-old brother, who pounded on the very real wall beside his playpen,
shrieking and wailing in disgust. When my mother asked what I'd done to provoke him,
I threw up my hands in mock innocence before lowering them to retrieve the imaginary
baby that lay fussing at my feet. I patted the back of my little ghost to induce gas
and was investigating its soiled diaper when I noticed my mother's face assume an
expression she reserved for unspeakable horror. I had seen this look only twice before:
once when she was caught in the path of a charging, rabid pig and then again when
I told her I wanted a peach-colored velveteen blazer with matching slacks." 
<br /></i></div><br /><div>The book itself is darker than what I have come to expect with Sedaris. I believe
in the book <i>Naked</i>, he is revealing more of the hardships he encountered in
his life, taking a more raw approach, hence the title <i>Naked.</i> Surprisingly,
some of the chapters leaving you feeling sad. The title of the book is based off the
last chapter where D. Sedaris lives in a nudist colony for a few weeks. My interpretation
of this closing chapter is him comparing clothing to personalities. After not wearing
clothing for weeks, he could look at fully dressed people and know what their body
really looked like, what they were trying to hide physically, and what image they
were trying to convey. Realizing, much like personalities clothing portrays a portrait
that people want you to see, when in reality the true you is something different.<br /></div><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=31f3d7d9-1709-45f8-ac68-ec97531e4230" /></body>
      <title>Naked : David Sedaris</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,31f3d7d9-1709-45f8-ac68-ec97531e4230.aspx</guid>
      <link>http://bencoffman.com/blog/2010/03/10/NakedDavidSedaris.aspx</link>
      <pubDate>Wed, 10 Mar 2010 17:38:00 GMT</pubDate>
      <description>&lt;br&gt;
&lt;img id="jt1l" src="http://bencoffman.com/blog/content/binary/ScreenShot0011.jpg" style="float: left; height: 251.288px; margin-left: 0pt; margin-right: 1em; width: 160px;"&gt;I
love David Sedaris (translation, my reviews are very biased). I've heard he is ridiculously
funny when he does readings, but I've never had the chance to see him.&amp;nbsp; In the
second book I read of his, &lt;i&gt;Naked&lt;/i&gt;, he provides the reader with insights to his
childhood through teenage years as perceived by his funny, tainted, and feminine perspective.
What made the book a funny read was picturing a little, unknowingly gay 10 year old
thinking and saying what I was reading. 
&lt;br&gt;
&lt;br&gt;
Here is a brief snip-it of David at home after a day at school where he watched the
drama teacher act as a mime:&lt;br&gt;
&lt;br&gt;
&lt;div style="margin-left: 80px;"&gt;&lt;i&gt;"I went home and demonstrated the invisible wall
for my two-year-old brother, who pounded on the very real wall beside his playpen,
shrieking and wailing in disgust. When my mother asked what I'd done to provoke him,
I threw up my hands in mock innocence before lowering them to retrieve the imaginary
baby that lay fussing at my feet. I patted the back of my little ghost to induce gas
and was investigating its soiled diaper when I noticed my mother's face assume an
expression she reserved for unspeakable horror. I had seen this look only twice before:
once when she was caught in the path of a charging, rabid pig and then again when
I told her I wanted a peach-colored velveteen blazer with matching slacks." 
&lt;br&gt;
&lt;/i&gt;
&lt;/div&gt;
&lt;br&gt;
&lt;div&gt;The book itself is darker than what I have come to expect with Sedaris. I believe
in the book &lt;i&gt;Naked&lt;/i&gt;, he is revealing more of the hardships he encountered in
his life, taking a more raw approach, hence the title &lt;i&gt;Naked.&lt;/i&gt; Surprisingly,
some of the chapters leaving you feeling sad. The title of the book is based off the
last chapter where D. Sedaris lives in a nudist colony for a few weeks. My interpretation
of this closing chapter is him comparing clothing to personalities. After not wearing
clothing for weeks, he could look at fully dressed people and know what their body
really looked like, what they were trying to hide physically, and what image they
were trying to convey. Realizing, much like personalities clothing portrays a portrait
that people want you to see, when in reality the true you is something different.&lt;br&gt;
&lt;/div&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=31f3d7d9-1709-45f8-ac68-ec97531e4230" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,31f3d7d9-1709-45f8-ac68-ec97531e4230.aspx</comments>
      <category>readings</category>
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      <dc:creator>Ben Coffman</dc:creator>
      <wfw:comment>http://bencoffman.com/blog/CommentView,guid,c7a1df0e-60b5-4ad5-bc34-1bcff0c8e9ab.aspx</wfw:comment>
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        <img style="width: 160px; height: 251.285px; float: left; margin-left: 0pt; margin-right: 1em;" src="http://bencoffman.com/blog/content/binary/Screen%20shot%202010-02-06%20at%201.54.10%20PM.png" />Augusten
Burroughs, sounds familiar, oh yeah that's right, William Burroughs. Did Augusta choose
to use a nom de plume because his real name has a direct correlation to <a href="http://en.wikipedia.org/wiki/Winnie-the-Pooh"><i>Winnie-The-Pooh</i></a>?
Let me guess,  he choose Burroughs because he too is gay and wrote a shock novel
similar to <a href="http://www.amazon.com/Naked-Lunch-William-S-Burroughs/dp/0802132952"><i>Naked
Lunch</i></a> like Willy B.?<br /><br />
Augusten isn't quite as revolutionary for his time as William nor is his best friend
Jack Kerouac, but then again <a href="http://www.amazon.com/Running-Scissors-Memoir-Augusten-Burroughs/dp/0312425414/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1265487578&amp;sr=1-1"><i>Running
With Scissors</i></a> has a clear story line, a welcome difference from <i>Naked Lunch</i>. <i>Running
with Scissors</i> is a memoir of Augusten Burroughs (<a href="http://en.wikipedia.org/wiki/Augusten_Burroughs">Christopher
Robison</a>). It intimately describes his life growing up and how far it fell from
the norm. It is a fun read if you really enjoy setting the book down every 20 minutes,
looking up at the sky in retrospect at what you just read and saying "what the fuck!"
Would I recommend reading it -- maybe. I would classify it as the <a href="http://www.mtv.com/shows/jersey_shore/series.jhtml">Jersey
Shore</a> of novels; nothing revolutionary or mind bending, but you just can't turn
away from watching the characters with their skewed sense of reality and themselves.<br />
 <br /><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=c7a1df0e-60b5-4ad5-bc34-1bcff0c8e9ab" /></body>
      <title>Running with Scissors -- Augusten Burroughs</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,c7a1df0e-60b5-4ad5-bc34-1bcff0c8e9ab.aspx</guid>
      <link>http://bencoffman.com/blog/2010/02/06/RunningWithScissorsAugustenBurroughs.aspx</link>
      <pubDate>Sat, 06 Feb 2010 20:24:05 GMT</pubDate>
      <description>&lt;img style="width: 160px; height: 251.285px; float: left; margin-left: 0pt; margin-right: 1em;" src="http://bencoffman.com/blog/content/binary/Screen%20shot%202010-02-06%20at%201.54.10%20PM.png"&gt;Augusten
Burroughs, sounds familiar, oh yeah that's right, William Burroughs. Did Augusta choose
to use a nom de plume because his real name has a direct correlation to &lt;a href="http://en.wikipedia.org/wiki/Winnie-the-Pooh"&gt;&lt;i&gt;Winnie-The-Pooh&lt;/i&gt;&lt;/a&gt;?
Let me guess,&amp;nbsp; he choose Burroughs because he too is gay and wrote a shock novel
similar to &lt;a href="http://www.amazon.com/Naked-Lunch-William-S-Burroughs/dp/0802132952"&gt;&lt;i&gt;Naked
Lunch&lt;/i&gt;&lt;/a&gt; like Willy B.?&lt;br&gt;
&lt;br&gt;
Augusten isn't quite as revolutionary for his time as William nor is his best friend
Jack Kerouac, but then again &lt;a href="http://www.amazon.com/Running-Scissors-Memoir-Augusten-Burroughs/dp/0312425414/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1265487578&amp;amp;sr=1-1"&gt;&lt;i&gt;Running
With Scissors&lt;/i&gt;&lt;/a&gt; has a clear story line, a welcome difference from &lt;i&gt;Naked Lunch&lt;/i&gt;. &lt;i&gt;Running
with Scissors&lt;/i&gt; is a memoir of Augusten Burroughs (&lt;a href="http://en.wikipedia.org/wiki/Augusten_Burroughs"&gt;Christopher
Robison&lt;/a&gt;). It intimately describes his life growing up and how far it fell from
the norm. It is a fun read if you really enjoy setting the book down every 20 minutes,
looking up at the sky in retrospect at what you just read and saying "what the fuck!"
Would I recommend reading it -- maybe. I would classify it as the &lt;a href="http://www.mtv.com/shows/jersey_shore/series.jhtml"&gt;Jersey
Shore&lt;/a&gt; of novels; nothing revolutionary or mind bending, but you just can't turn
away from watching the characters with their skewed sense of reality and themselves.&lt;br&gt;
&amp;nbsp;&lt;br&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=c7a1df0e-60b5-4ad5-bc34-1bcff0c8e9ab" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,c7a1df0e-60b5-4ad5-bc34-1bcff0c8e9ab.aspx</comments>
      <category>readings</category>
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      <trackback:ping>http://bencoffman.com/blog/Trackback.aspx?guid=495ff9e5-688e-4110-a9ff-3594a6a55edc</trackback:ping>
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      <dc:creator>Ben Coffman</dc:creator>
      <wfw:comment>http://bencoffman.com/blog/CommentView,guid,495ff9e5-688e-4110-a9ff-3594a6a55edc.aspx</wfw:comment>
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        <img src="http://bencoffman.com/blog/content/binary/PragmaticUnitTesting.jpg" style="width: 320px; height: 320px; float: left;" id="PragmaticUnitTesting" />If <a href="http://www.hanselman.com/blog/">Scott
Hanselman</a> lives and die's by unit tests, why don't we all just fall in line? It
seems the nerd community, has an uncanny ability to adopt silly things quickly. Things
like <a href="http://www.xkcd.com/">xkcd.com</a> or the idea of ninja's. I have yet
to laugh at one xkcd or understand how ninja's are relative in any shape or form,
because of this I felt I needed to read up on unit tests, specifically for C#, to
find out if it's just hype or this is something development shops with a strong QA
team really need to look at. 
<div><br /></div><div>I read two books that covered the topic of unit testing. The first book was <i><a href="http://www.openmymind.net/FoundationsOfProgramming.pdf">Foundations
of Programming</a></i> (recommended by Scottie H. himself and is free) and the second
is <i><a href="http://www.amazon.com/Pragmatic-Unit-Testing-NUnit-Programmers/dp/0974514020">Pragmatic
Unit Testing In C# with NUnit</a></i>. Both of them start off with the same old song
and dance on how you might have up front costs of introducing unit tests to your code,
but the stability these tests provide over the duration of your codes lifetime will
cause such dramatic cost savings for the company, it would be foolish not to explore
the idea. What a compelling sales pitch, a pitch salesmen, for just about any technology,
have used since the beginning of technology in businesses. I'll cut all the used car
salesman tactics out and state the most intriguing argument to unit test. It increases
code stability and it's easy.<br /></div><br /><div>The next question I asked myself: What do I exactly test in the code-base I am
working on? In <i>Pragmatic Unit Testing</i> (PUT) they give us an acronym to use
in order to answer this question. BICEP. 
<br /><br /></div><div><br />
BICEP, breaks down as such.
</div><div><br /></div><div><b>B</b>oundary Tests
</div><div><b>I</b>nversion Tests
</div><div><b>C</b>ross Check Tests
</div><div><b>E</b>rror Tests
</div><div><b>P</b>erformance Tests
</div><div><br /></div><div>These are the 5 major aspects one should test, according to PUT and it provides
unit testers with a place to start. The next major topic in discussing how to test
code is decoupling one piece of code to another. Does your code talk to a middleware?
How do you test if middleware is not done creating your service to consume or if middleware
is down? In steps <a href="http://www.nunit.org/index.php">NUnit Mocks</a>, <a href="http://www.nunit.org/index.php">NMock2</a>,
and <a href="http://www.nunit.org/index.php">DotNetMock</a>. These 3 mock frameworks
provide the developer with the ability to feed your tests predefined values, values
decided by you. Without going into how to use these mock frameworks, I believe that
outside of a few isolated situations they should not be used. The entire purpose of
testing your code is to test that you are getting information back that fits the criteria
you are looking for. If this information, that is beyond your control, changes on
whatever level for whatever reason, you as a developer need to know. Putting in mock
objects hides this.
</div><div><br /></div><div>Since I work for a web shop, the topic of web UI unit tests interested me. PUT
recommend using <a href="http://seleniumhq.org/">Selenium</a>. This makes sense because
it still uses the nunit style of testing keeping all your tests to one testing style.
Selenium seems a bit cumbersome in comparison to <a href="http://watin.sourceforge.net/">WaitN</a> or <a href="https://addons.mozilla.org/en-US/firefox/addon/3863">iMacro</a>,
but I feel keeping all your testing in the same style outweighs the cons of not using
Selenium. The more desperate testing sources you introduce, the more confusing it
is for an outsider to step in and see the whole picture when learning the code, especially
when it's not contained in a single <i>solution</i>.
</div><div><br /></div><div>Finally, I recommend reading both of the books mentioned, but lets be honest
most of us care so little about unit testing we'll be lucky to read all of 1 of these
books let alone all of both. If this is the case I recommend PUT, while the first
few chapters read like the high school teacher striving to gain his students social
acceptance, it's an easy read and you can jump into the book at nearly any chapter
and get the exact information you are looking for on unit testing. This is something
I wish all programming books could achieve. 
<br /></div><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=495ff9e5-688e-4110-a9ff-3594a6a55edc" /></body>
      <title>NUnit, NUnit Mocks, NMock2, DotNetMock, and Selenium : Pragmatic Unit Testing In C# with NUnit</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,495ff9e5-688e-4110-a9ff-3594a6a55edc.aspx</guid>
      <link>http://bencoffman.com/blog/2009/11/11/NUnitNUnitMocksNMock2DotNetMockAndSeleniumPragmaticUnitTestingInCWithNUnit.aspx</link>
      <pubDate>Wed, 11 Nov 2009 21:12:32 GMT</pubDate>
      <description>&lt;img src="http://bencoffman.com/blog/content/binary/PragmaticUnitTesting.jpg" style="width: 320px; height: 320px; float: left;" id="PragmaticUnitTesting"&gt;If &lt;a href="http://www.hanselman.com/blog/"&gt;Scott
Hanselman&lt;/a&gt; lives and die's by unit tests, why don't we all just fall in line? It
seems the nerd community, has an uncanny ability to adopt silly things quickly. Things
like &lt;a href="http://www.xkcd.com/"&gt;xkcd.com&lt;/a&gt; or the idea of ninja's. I have yet
to laugh at one xkcd or understand how ninja's are relative in any shape or form,
because of this I felt I needed to read up on unit tests, specifically for C#, to
find out if it's just hype or this is something development shops with a strong QA
team really need to look at. 
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;I read two books that covered the topic of unit testing. The first book was &lt;i&gt;&lt;a href="http://www.openmymind.net/FoundationsOfProgramming.pdf"&gt;Foundations
of Programming&lt;/a&gt;&lt;/i&gt; (recommended by Scottie H. himself and is free) and the second
is &lt;i&gt;&lt;a href="http://www.amazon.com/Pragmatic-Unit-Testing-NUnit-Programmers/dp/0974514020"&gt;Pragmatic
Unit Testing In C# with NUnit&lt;/a&gt;&lt;/i&gt;. Both of them start off with the same old song
and dance on how you might have up front costs of introducing unit tests to your code,
but the stability these tests provide over the duration of your codes lifetime will
cause such dramatic cost savings for the company, it would be foolish not to explore
the idea. What a compelling sales pitch, a pitch salesmen, for just about any technology,
have used since the beginning of technology in businesses. I'll cut all the used car
salesman tactics out and state the most intriguing argument to unit test. It increases
code stability and it's easy.&lt;br&gt;
&lt;/div&gt;
&lt;br&gt;
&lt;div&gt;The next question I asked myself: What do I exactly test in the code-base I am
working on? In &lt;i&gt;Pragmatic Unit Testing&lt;/i&gt; (PUT) they give us an acronym to use
in order to answer this question. BICEP. 
&lt;br&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
BICEP, breaks down as such.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&lt;b&gt;B&lt;/b&gt;oundary Tests
&lt;/div&gt;
&lt;div&gt;&lt;b&gt;I&lt;/b&gt;nversion Tests
&lt;/div&gt;
&lt;div&gt;&lt;b&gt;C&lt;/b&gt;ross Check Tests
&lt;/div&gt;
&lt;div&gt;&lt;b&gt;E&lt;/b&gt;rror Tests
&lt;/div&gt;
&lt;div&gt;&lt;b&gt;P&lt;/b&gt;erformance Tests
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;These are the 5 major aspects one should test, according to PUT and it provides
unit testers with a place to start. The next major topic in discussing how to test
code is decoupling one piece of code to another. Does your code talk to a middleware?
How do you test if middleware is not done creating your service to consume or if middleware
is down? In steps &lt;a href="http://www.nunit.org/index.php"&gt;NUnit Mocks&lt;/a&gt;, &lt;a href="http://www.nunit.org/index.php"&gt;NMock2&lt;/a&gt;,
and &lt;a href="http://www.nunit.org/index.php"&gt;DotNetMock&lt;/a&gt;. These 3 mock frameworks
provide the developer with the ability to feed your tests predefined values, values
decided by you. Without going into how to use these mock frameworks, I believe that
outside of a few isolated situations they should not be used. The entire purpose of
testing your code is to test that you are getting information back that fits the criteria
you are looking for. If this information, that is beyond your control, changes on
whatever level for whatever reason, you as a developer need to know. Putting in mock
objects hides this.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Since I work for a web shop, the topic of web UI unit tests interested me. PUT
recommend using &lt;a href="http://seleniumhq.org/"&gt;Selenium&lt;/a&gt;. This makes sense because
it still uses the nunit style of testing keeping all your tests to one testing style.
Selenium seems a bit cumbersome in comparison to &lt;a href="http://watin.sourceforge.net/"&gt;WaitN&lt;/a&gt; or &lt;a href="https://addons.mozilla.org/en-US/firefox/addon/3863"&gt;iMacro&lt;/a&gt;,
but I feel keeping all your testing in the same style outweighs the cons of not using
Selenium. The more desperate testing sources you introduce, the more confusing it
is for an outsider to step in and see the whole picture when learning the code, especially
when it's not contained in a single &lt;i&gt;solution&lt;/i&gt;.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Finally, I recommend reading both of the books mentioned, but lets be honest
most of us care so little about unit testing we'll be lucky to read all of 1 of these
books let alone all of both. If this is the case I recommend PUT, while the first
few chapters read like the high school teacher striving to gain his students social
acceptance, it's an easy read and you can jump into the book at nearly any chapter
and get the exact information you are looking for on unit testing. This is something
I wish all programming books could achieve. 
&lt;br&gt;
&lt;/div&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=495ff9e5-688e-4110-a9ff-3594a6a55edc" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,495ff9e5-688e-4110-a9ff-3594a6a55edc.aspx</comments>
      <category>.Net</category>
      <category>readings</category>
      <category>Unit Testing</category>
    </item>
    <item>
      <trackback:ping>http://bencoffman.com/blog/Trackback.aspx?guid=515e72fa-cf3f-459b-9ae3-e4b92c03ab37</trackback:ping>
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      <dc:creator>Ben Coffman</dc:creator>
      <wfw:comment>http://bencoffman.com/blog/CommentView,guid,515e72fa-cf3f-459b-9ae3-e4b92c03ab37.aspx</wfw:comment>
      <wfw:commentRss>http://bencoffman.com/blog/SyndicationService.asmx/GetEntryCommentsRss?guid=515e72fa-cf3f-459b-9ae3-e4b92c03ab37</wfw:commentRss>
      <slash:comments>2</slash:comments>
      <body xmlns="http://www.w3.org/1999/xhtml">
        <img id="h9m1" style="width: 160px; height: 239.488px; float: left; margin-left: 0pt; margin-right: 1em;" src="http://bencoffman.com/blog/content/binary/Picture%201.png" /> In <i>Predictably
Irrational</i> Dr. Ariely discusses how even irrational behavior is predictable. More
specifically how irrational economic behavior is predictable. He calls his study of
irrational economic decisions behavior economics. Many facets of the irrational behavior
in humans is covered in the book. I'll pick a few of my favorites, relativity and
pricing and apply them to interests in my life, girls and coding.<br /><br />
Many books have been written for people on the best way of attracting the opposite
sex. In his book Dr. Ariely boils this art form down to an easy notion, relativity.
Humans need a direct basis of comparison for everything in their life. This means,
when a person is looking for a mate they should make sure their <i>wing person</i> is
uglier than them. Dr. Ariely conveys that every human basis's worth using comparisons,
not on the function the object offers to their life, but on the function the object
offers in comparison to a comparable object, in this instance another person. A great
example of this is pointed out in the first chapter "The Truth About Relativity."
He uses the $275 bread maker made by <span class="misspell" suggestions="Sonora,Sonia,Cinema,Sodom,Sonja"></span>William-<span class="misspell" suggestions="Sonora,Sonia,Cinema,Sodom,Sonja">Sonoma</span> (W.S.)
to assist his case. The bread maker sales were lower than expected. The problem being
consumers didn't have a basis for comparison. How did consumers know what a quality
bread maker was? Worse yet, consumer were comparing W.S. bread makers against coffee
machines. W.S. wants consumers to buy both products and not view one as a substitute
for another. After deliberation W.S. decided not to discontinue the bread maker, but
to introduce a second larger and more expensive model. Thus, giving customers a basis
for comparison. As a result the less expensive bread maker flew off the shelves. Having
another bread maker to compare against consumers were no longer confused if they wanted
a bread maker or the coffee machine, they knew they wanted a bread maker and could
easily make a decision on quality based on comparing the two products. Bread makers
are not humans, is what most will think. Wrong. Humans base beauty off comparison,
don't believe me, walk into a bar with a model, see who gets more attention, then
try walking in with a weight watchers "point counter" put an appetizer in front of
them and watch how much attention you get while your wing person forgets to breath
as they devour the spin dip.<br /><br />
Now offering nerds an insight to the book. Let's say a programmer has written the
next killer application (app). This app will change the world, but how does one price
an app? In chapter ten "The Power of Price." Dr. <span class="misspell" suggestions="Ariel,Ariela,Aeriel,Airily,Arel">Ariely</span> covers
this dilemma quite well. Dr. <span class="misspell" suggestions="Ariel,Ariela,Aeriel,Airily,Arel">Ariely</span> states
two mechanisms shape the expectations on the price we pay for things. One is<i> belief</i> and
the other is <i>conditioning</i>. An example of <i>belief</i> is provided with a humorous <a title="viral video" href="http://www.youtube.com/watch?v=wJfYAJJYMqg" id="ns6h">viral
video</a> which has a man following around the now famous <a title="&quot;free hug&quot; people" href="http://www.youtube.com/watch?v=vr3x_RRJdd4" id="qdrz">"free
hug" people</a> carrying a sign that states "deluxe hugs." Watching the deluxe hug
video from an outside perspective it's apparent there is no difference from one hug
to the other, but the deluxe hug huckster makes people believe there is a big enough
difference they pay him $2 for what should cost nothing. Examining the second mechanism,
conditioning, Starbucks provides insight. Starbucks<span class="misspell" suggestions="Handel,handed,handily,candidly,handled"></span> made
people comfortable with the idea of a $4 coffee, when they were used to paying $.80.
Starbucks conditioned the customer with incremental price steps into finally accepting
that a $4 coffee was indeed worth $4's. Now looking at the developers app, the developer
should ask themselves if there are similar apps.  If so, does the developer want
the consumers to view the app as the premiere expensive app, or a cheaper competitor?
Does the developer believe that people will value the app enough to pay for it? Will
the developer have to condition the consumer to the cost by gradually working the
consumer to accept the price the developer wants to charge?<br /><br />
As cliche as it sounds, once I picked up the book I couldn't set it down nor could
I stop thinking of the application it has. I realized I had fallen victim to the marketing
ideas portrayed in the book. Oh well, now I know.<br /><br /><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=515e72fa-cf3f-459b-9ae3-e4b92c03ab37" /></body>
      <title>Predictably Irrational</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,515e72fa-cf3f-459b-9ae3-e4b92c03ab37.aspx</guid>
      <link>http://bencoffman.com/blog/2009/05/10/PredictablyIrrational.aspx</link>
      <pubDate>Sun, 10 May 2009 01:22:48 GMT</pubDate>
      <description>&lt;img id="h9m1" style="width: 160px; height: 239.488px; float: left; margin-left: 0pt; margin-right: 1em;" src="http://bencoffman.com/blog/content/binary/Picture%201.png"&gt; In &lt;i&gt;Predictably
Irrational&lt;/i&gt; Dr. Ariely discusses how even irrational behavior is predictable. More
specifically how irrational economic behavior is predictable. He calls his study of
irrational economic decisions behavior economics. Many facets of the irrational behavior
in humans is covered in the book. I'll pick a few of my favorites, relativity and
pricing and apply them to interests in my life, girls and coding.&lt;br&gt;
&lt;br&gt;
Many books have been written for people on the best way of attracting the opposite
sex. In his book Dr. Ariely boils this art form down to an easy notion, relativity.
Humans need a direct basis of comparison for everything in their life. This means,
when a person is looking for a mate they should make sure their &lt;i&gt;wing person&lt;/i&gt; is
uglier than them. Dr. Ariely conveys that every human basis's worth using comparisons,
not on the function the object offers to their life, but on the function the object
offers in comparison to a comparable object, in this instance another person. A great
example of this is pointed out in the first chapter "The Truth About Relativity."
He uses the $275 bread maker made by &lt;span class="misspell" suggestions="Sonora,Sonia,Cinema,Sodom,Sonja"&gt;&lt;/span&gt;William-&lt;span class="misspell" suggestions="Sonora,Sonia,Cinema,Sodom,Sonja"&gt;Sonoma&lt;/span&gt; (W.S.)
to assist his case. The bread maker sales were lower than expected. The problem being
consumers didn't have a basis for comparison. How did consumers know what a quality
bread maker was? Worse yet, consumer were comparing W.S. bread makers against coffee
machines. W.S. wants consumers to buy both products and not view one as a substitute
for another. After deliberation W.S. decided not to discontinue the bread maker, but
to introduce a second larger and more expensive model. Thus, giving customers a basis
for comparison. As a result the less expensive bread maker flew off the shelves. Having
another bread maker to compare against consumers were no longer confused if they wanted
a bread maker or the coffee machine, they knew they wanted a bread maker and could
easily make a decision on quality based on comparing the two products. Bread makers
are not humans, is what most will think. Wrong. Humans base beauty off comparison,
don't believe me, walk into a bar with a model, see who gets more attention, then
try walking in with a weight watchers "point counter" put an appetizer in front of
them and watch how much attention you get while your wing person forgets to breath
as they devour the spin dip.&lt;br&gt;
&lt;br&gt;
Now offering nerds an insight to the book. Let's say a programmer has written the
next killer application (app). This app will change the world, but how does one price
an app? In chapter ten "The Power of Price." Dr. &lt;span class="misspell" suggestions="Ariel,Ariela,Aeriel,Airily,Arel"&gt;Ariely&lt;/span&gt; covers
this dilemma quite well. Dr. &lt;span class="misspell" suggestions="Ariel,Ariela,Aeriel,Airily,Arel"&gt;Ariely&lt;/span&gt; states
two mechanisms shape the expectations on the price we pay for things. One is&lt;i&gt; belief&lt;/i&gt; and
the other is &lt;i&gt;conditioning&lt;/i&gt;. An example of &lt;i&gt;belief&lt;/i&gt; is provided with a humorous &lt;a title="viral video" href="http://www.youtube.com/watch?v=wJfYAJJYMqg" id="ns6h"&gt;viral
video&lt;/a&gt; which has a man following around the now famous &lt;a title="&amp;quot;free hug&amp;quot; people" href="http://www.youtube.com/watch?v=vr3x_RRJdd4" id="qdrz"&gt;"free
hug" people&lt;/a&gt; carrying a sign that states "deluxe hugs." Watching the deluxe hug
video from an outside perspective it's apparent there is no difference from one hug
to the other, but the deluxe hug huckster makes people believe there is a big enough
difference they pay him $2 for what should cost nothing. Examining the second mechanism,
conditioning, Starbucks provides insight. Starbucks&lt;span class="misspell" suggestions="Handel,handed,handily,candidly,handled"&gt;&lt;/span&gt; made
people comfortable with the idea of a $4 coffee, when they were used to paying $.80.
Starbucks conditioned the customer with incremental price steps into finally accepting
that a $4 coffee was indeed worth $4's. Now looking at the developers app, the developer
should ask themselves if there are similar apps.&amp;nbsp; If so, does the developer want
the consumers to view the app as the premiere expensive app, or a cheaper competitor?
Does the developer believe that people will value the app enough to pay for it? Will
the developer have to condition the consumer to the cost by gradually working the
consumer to accept the price the developer wants to charge?&lt;br&gt;
&lt;br&gt;
As cliche as it sounds, once I picked up the book I couldn't set it down nor could
I stop thinking of the application it has. I realized I had fallen victim to the marketing
ideas portrayed in the book. Oh well, now I know.&lt;br&gt;
&lt;br&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=515e72fa-cf3f-459b-9ae3-e4b92c03ab37" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,515e72fa-cf3f-459b-9ae3-e4b92c03ab37.aspx</comments>
      <category>readings</category>
    </item>
    <item>
      <trackback:ping>http://bencoffman.com/blog/Trackback.aspx?guid=88a3d384-929e-444d-b231-88b3d5935e51</trackback:ping>
      <pingback:server>http://bencoffman.com/blog/pingback.aspx</pingback:server>
      <pingback:target>http://bencoffman.com/blog/PermaLink,guid,88a3d384-929e-444d-b231-88b3d5935e51.aspx</pingback:target>
      <dc:creator>Ben Coffman</dc:creator>
      <wfw:comment>http://bencoffman.com/blog/CommentView,guid,88a3d384-929e-444d-b231-88b3d5935e51.aspx</wfw:comment>
      <wfw:commentRss>http://bencoffman.com/blog/SyndicationService.asmx/GetEntryCommentsRss?guid=88a3d384-929e-444d-b231-88b3d5935e51</wfw:commentRss>
      <body xmlns="http://www.w3.org/1999/xhtml">
        <div>The Kindle --
</div>
        <div>
          <img src="http://bencoffman.com/blog/content/binary/Picture%202.png" style="margin: 0em 1em 0px 0px;" align="left" border="0" />My
thoughts: I'm sold, I'm in love and if everything keeps on the right pace the Kindle
should entirely change the way collegiate educational systems sell books. Jeff Bezos
(Amazon's founder), come here and give me hug. 
<br /><br />
Let's look at the device, then discuss how the Kindle could be one aspect that will
push Amazon right through the economic downturn and how the Kindle has the potential
to affect the educational system.
</div>
        <div>
          <br />
        </div>
        <div>The Kindle is an electronic reading device that uses a technology called e-ink.
E-ink makes reading an electronic device easy on your eyes. The battery
on the Kindle will let it run for two weeks without a charge. It also allows you to
download a book nearly anywhere, by using the Sprint PCS network (a possible saving
grace for a slowly dying Sprint). On the Kindle one can email pdf's to the device
for reading, surf wikipedia, and browse most of their favorite blogs. It also allows
you to add annotations to pages, search through entire books (a favorite feature of
mine) and with the Kindle 2.0 you can have it read to you.
</div>
        <br />
        <div>From a nerd perspective it's the little things. When I'm reading in the morning
eating my Coco Puffs, I continually find myself fighting to keep the book open to
the page I'm reading. New books always seem to want to shut. With the Kindle, the
book is always open and a page turn is one quick button push.  I also appreciate
when I'm discussing a book to a friend; I'm able to run a quick search and pull up
the exact excerpt from the book.  Finally, when I see a book I want, I download
it in little over a minute.   No driving to the book store (assuming they have
it in stock), no waiting for the book in the mail and best of all it was considerably
cheaper than buying the book new, in most cases half price.<br /><br />
What excites me most are the possibilities for the Kindle. If universities start to
adopt the Kindle <b>(UPDATE: After the release of the Kindle DX Jeff B. has announced
they will be working with universities as early as this fall)</b>, it could be revolutionary.
Since most books purchased on the Kindle are half off, the device will pay for itself
in two semesters under normal course load, possibly one. Students will not have to
carry 3 or 4 books along with a laptop to various classes throughout the day simply
a laptop and a Kindle. No more waiting in long lines at the book store. 1 click for
each book you want and you're done. Being a <a title="grad student" href="http://www.rockhurst.edu" id="kk2v">grad
student</a> and working full time means I have to step out during lunch to get my
books, a one click option would be a nice time savings for me.<br /><br />
Examining the Kindle from a financial perspective gives Amazon a positive outlook.
Imagine every university adopting the Kindle in the same way every college student
adopted iPods. Amazon.com would be the iTunes music store of the book industry. Setting
the bar for digital distribution and providing the platform for Amazon to break into
the hardware industry.  All these aspects build upon Amazon's core competences while
staying with it's strategy of delivering books cheaply and easily. Wallstreet felt
the same way I did and Amazon saw a <a href="http://www.google.com/finance?chdnp=0&amp;chdd=1&amp;chds=1&amp;chdv=1&amp;chvs=maximized&amp;chdeh=0&amp;chdet=1233694800000&amp;chddm=3210&amp;q=NASDAQ:AMZN&amp;ntsp=0">10
point stock jump</a> when rumors of the new Kindle started to circulate a week before
it's release.<br /></div>
        <div>
          <br />
        </div>
With Amazon's latest release of the Kindle it is posed to establish a "<a href="http://sloanreview.mit.edu/the-magazine/articles/1999/winter/4021/the-delta-model-adaptive-management-for-a-changing-world/">lock-in</a>"
for digital book distribution. They're a company to keep your eye on, the next couple
of years could make or break the Kindle and redefine how American's and American students
read and buy books.<p></p><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=88a3d384-929e-444d-b231-88b3d5935e51" /></body>
      <title>Hey America It's Time To Start Reading Again.</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,88a3d384-929e-444d-b231-88b3d5935e51.aspx</guid>
      <link>http://bencoffman.com/blog/2009/02/16/HeyAmericaItsTimeToStartReadingAgain.aspx</link>
      <pubDate>Mon, 16 Feb 2009 01:49:57 GMT</pubDate>
      <description>&lt;div&gt;The Kindle --
&lt;/div&gt;
&lt;div&gt;
&lt;img src="http://bencoffman.com/blog/content/binary/Picture%202.png" style="margin: 0em 1em 0px 0px;" align="left" border="0"&gt;My
thoughts: I'm sold, I'm in love and if everything keeps on the right pace the Kindle
should entirely change the way collegiate educational systems sell books. Jeff Bezos
(Amazon's founder), come here and give me hug. 
&lt;br&gt;
&lt;br&gt;
Let's look at the device, then discuss how the Kindle could be one aspect that will
push Amazon right through the economic downturn and how the Kindle has the potential
to affect the educational system.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;The Kindle is an electronic reading device that uses a technology called e-ink.
E-ink makes reading an&amp;nbsp;electronic&amp;nbsp;device easy on your eyes. The battery
on the Kindle will let it run for two weeks without a charge. It also allows you to
download a book nearly anywhere, by using the Sprint PCS network (a possible saving
grace for a slowly dying Sprint). On the Kindle one can email pdf's to the device
for reading, surf wikipedia, and browse most of their favorite blogs. It also allows
you to add annotations to pages, search through entire books (a favorite feature of
mine) and with the Kindle 2.0 you can have it read to you.
&lt;/div&gt;
&lt;br&gt;
&lt;div&gt;From a nerd perspective it's the little things. When I'm reading in the morning
eating my Coco Puffs, I continually find myself fighting to keep the book open to
the page I'm reading. New books always seem to want to shut. With the Kindle, the
book is always open and a page turn is one quick button push. &amp;nbsp;I also appreciate
when I'm discussing a book to a friend; I'm able to run a quick search and pull up
the exact excerpt from the book.&amp;nbsp; Finally, when I see a book I want, I download
it in little over a minute. &amp;nbsp; No driving to the book store (assuming they have
it in stock), no waiting for the book in the mail and best of all it was considerably
cheaper than buying the book new, in most cases half price.&lt;br&gt;
&lt;br&gt;
What excites me most are the possibilities for the Kindle. If universities start to
adopt the Kindle &lt;b&gt;(UPDATE: After the release of the Kindle DX Jeff B. has announced
they will be working with universities as early as this fall)&lt;/b&gt;, it could be revolutionary.
Since most books purchased on the Kindle are half off, the device will pay for itself
in two semesters under normal course load, possibly one. Students will not have to
carry 3 or 4 books along with a laptop to various classes throughout the day simply
a laptop and a Kindle. No more waiting in long lines at the book store. 1 click for
each book you want and you're done. Being a &lt;a title="grad student" href="http://www.rockhurst.edu" id="kk2v"&gt;grad
student&lt;/a&gt; and working full time means I have to step out during lunch to get my
books, a one click option would be a nice time savings for me.&lt;br&gt;
&lt;br&gt;
Examining the Kindle from a financial perspective gives Amazon a positive outlook.
Imagine every university adopting the Kindle in the same way every college student
adopted iPods. Amazon.com would be the iTunes music store of the book industry. Setting
the bar for digital distribution and providing the platform for Amazon to break into
the hardware industry. &amp;nbsp;All these aspects build upon Amazon's core&amp;nbsp;competences&amp;nbsp;while
staying with it's strategy of delivering books cheaply and easily. Wallstreet felt
the same way I did and Amazon saw a &lt;a href="http://www.google.com/finance?chdnp=0&amp;amp;chdd=1&amp;amp;chds=1&amp;amp;chdv=1&amp;amp;chvs=maximized&amp;amp;chdeh=0&amp;amp;chdet=1233694800000&amp;amp;chddm=3210&amp;amp;q=NASDAQ:AMZN&amp;amp;ntsp=0"&gt;10
point stock jump&lt;/a&gt; when rumors of the new Kindle started to circulate a week before
it's release.&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
With Amazon's latest release of the Kindle it is posed to establish a "&lt;a href="http://sloanreview.mit.edu/the-magazine/articles/1999/winter/4021/the-delta-model-adaptive-management-for-a-changing-world/"&gt;lock-in&lt;/a&gt;"
for digital book distribution. They're a company to keep your eye on, the next couple
of years could make or break the Kindle and redefine how American's and American students
read and buy books.&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=88a3d384-929e-444d-b231-88b3d5935e51" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,88a3d384-929e-444d-b231-88b3d5935e51.aspx</comments>
      <category>Kindle</category>
      <category>readings</category>
    </item>
    <item>
      <trackback:ping>http://bencoffman.com/blog/Trackback.aspx?guid=84da9e67-bd7f-483b-9588-ae611bb508e6</trackback:ping>
      <pingback:server>http://bencoffman.com/blog/pingback.aspx</pingback:server>
      <pingback:target>http://bencoffman.com/blog/PermaLink,guid,84da9e67-bd7f-483b-9588-ae611bb508e6.aspx</pingback:target>
      <dc:creator>Ben Coffman</dc:creator>
      <wfw:comment>http://bencoffman.com/blog/CommentView,guid,84da9e67-bd7f-483b-9588-ae611bb508e6.aspx</wfw:comment>
      <wfw:commentRss>http://bencoffman.com/blog/SyndicationService.asmx/GetEntryCommentsRss?guid=84da9e67-bd7f-483b-9588-ae611bb508e6</wfw:commentRss>
      <body xmlns="http://www.w3.org/1999/xhtml">
        <img src="http://bencoffman.com/blog/content/binary/the_world_is_flat_3.0.jpg" style="margin: 1em 1em 0px 0px; width: 200px; height: 300px; float: left;" id="fb:m" />There
are too many damn bloggers. Thomas Friedman a 3 time <a href="http://en.wikipedia.org/wiki/Pulitzer_Prize" style="color: rgb(0, 43, 184); background-image: none;" title="Pulitzer Prize" target="_blank">Pulitzer
Prize</a> winner, eludes to this in his book "The World is Flat." As I write in my
blog, I can't help but agree, but I'll ignore this idea so I can deliver how this
book is applicable to technologists like myself.<br /><div><br /></div><div>
Friedman starts the book out discussing the "10 flatteners" of the world and how these
flatteners lead to the "triple convergence" (For a brief <a id="tvii" href="http://en.wikipedia.org/wiki/The_World_is_Flat" title="description" target="_blank">description</a> of
these ideas check <a id="fy.d" href="http://en.wikipedia.org/wiki/The_World_is_Flat" title="wikipedia" target="_blank">Wikipedia</a>).
For most of us nerds, the technologies he discusses are nothing new. Using a big picture
approach he wraps up these ideas with the triple convergence, provided points of view
that, at the very least, will challenge you to think. It’s after he discusses triple
convergence when the book really starts to get interesting. Friedman begins to discuss
the affects these ideas are having and will have on societies, politics, outsourcing,
wealth, schooling, and religion. He covers these ideas quite extensively, so I'll
just cover a few of my favorites (which happen to be very touchy topics): politics
and religion.
</div><div><br /></div><div>In discussing the effects of the triple convergence, Friedman refers to Karl
Marx's manifesto which, in part, says in a purely capitalistic society, there will
be no wars over religion or politics because those will affect business. Friedman
then looks at how companies with global supply chains in two countries will work together,
because, despite their differing political or religious views it will be in their
best financial interest to maintain peace, in fear the company's who's supply chain
is in their country, might pull out. This in turn causes the country to loose large
revenue generators. Losing these generators would cause a loss in funding for schooling,
technology, home grown business and the silly religious or political wars they would
like to engage. Intriguing concepts...I think so.
</div><div><br /></div><div>For technologists this book should light a fire under your ass. Friedman reiterates
how we have lead the race on technology, but as technology is becoming cheaper and
other countries are focusing more on education in science and technology, we the American
technologists, are not just competing with our fellow American's for a job or for
the race to the next big idea. We are now competing with many other countries in the
world. This also means we are collaborating with many other countries. 
</div><div><br /></div><div>Overall the first half of the book was pretty boring, but as he started into
the application of the topics he covers in the first half the book, the book became
very interesting. I recommend this book to any techie who is interested in how tech
fits in the big picture.<br /></div><div></div><div></div><img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=84da9e67-bd7f-483b-9588-ae611bb508e6" /></body>
      <title>The World is Flat</title>
      <guid isPermaLink="false">http://bencoffman.com/blog/PermaLink,guid,84da9e67-bd7f-483b-9588-ae611bb508e6.aspx</guid>
      <link>http://bencoffman.com/blog/2009/01/28/TheWorldIsFlat.aspx</link>
      <pubDate>Wed, 28 Jan 2009 16:52:59 GMT</pubDate>
      <description>&lt;img src="http://bencoffman.com/blog/content/binary/the_world_is_flat_3.0.jpg" style="margin: 1em 1em 0px 0px; width: 200px; height: 300px; float: left;" id="fb:m"&gt;There
are too many damn bloggers. Thomas Friedman a 3 time &lt;a href="http://en.wikipedia.org/wiki/Pulitzer_Prize" style="color: rgb(0, 43, 184); background-image: none;" title="Pulitzer Prize" target="_blank"&gt;Pulitzer
Prize&lt;/a&gt; winner, eludes to this in his book "The World is Flat." As I write in my
blog, I can't help but agree, but I'll ignore this idea so I can deliver how this
book is applicable to technologists like myself.&lt;br&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;
Friedman starts the book out discussing the "10 flatteners" of the world and how these
flatteners lead to the "triple convergence" (For a brief &lt;a id="tvii" href="http://en.wikipedia.org/wiki/The_World_is_Flat" title="description" target="_blank"&gt;description&lt;/a&gt; of
these ideas check &lt;a id="fy.d" href="http://en.wikipedia.org/wiki/The_World_is_Flat" title="wikipedia" target="_blank"&gt;Wikipedia&lt;/a&gt;).
For most of us nerds, the technologies he discusses are nothing new. Using a big picture
approach he wraps up these ideas with the triple convergence, provided points of view
that, at the very least, will challenge you to think. It’s after he discusses triple
convergence when the book really starts to get interesting. Friedman begins to discuss
the affects these ideas are having and will have on societies, politics, outsourcing,
wealth, schooling, and religion. He covers these ideas quite extensively, so I'll
just cover a few of my favorites (which happen to be very touchy topics): politics
and religion.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;In discussing the effects of the triple convergence, Friedman refers to Karl
Marx's manifesto which, in part, says in a purely capitalistic society, there will
be no wars over religion or politics because those will affect business. Friedman
then looks at how companies with global supply chains in two countries will work together,
because, despite their differing political or religious views it will be in their
best financial interest to maintain peace, in fear the company's who's supply chain
is in their country, might pull out. This in turn causes the country to loose large
revenue generators. Losing these generators would cause a loss in funding for schooling,
technology, home grown business and the silly religious or political wars they would
like to engage. Intriguing concepts...I think so.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;For technologists this book should light a fire under your ass. Friedman reiterates
how we have lead the race on technology, but as technology is becoming cheaper and
other countries are focusing more on education in science and technology, we the American
technologists, are not just competing with our fellow American's for a job or for
the race to the next big idea. We are now competing with many other countries in the
world. This also means we are collaborating with many other countries. 
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Overall the first half of the book was pretty boring, but as he started into
the application of the topics he covers in the first half the book, the book became
very interesting. I recommend this book to any techie who is interested in how tech
fits in the big picture.&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;/div&gt;
&lt;img width="0" height="0" src="http://bencoffman.com/blog/aggbug.ashx?id=84da9e67-bd7f-483b-9588-ae611bb508e6" /&gt;</description>
      <comments>http://bencoffman.com/blog/CommentView,guid,84da9e67-bd7f-483b-9588-ae611bb508e6.aspx</comments>
      <category>readings</category>
    </item>
  </channel>
</rss>